URL: https://circulera.io/horeca
Title: Biodegradable packaging for GCC HoReCa
Description: Circulera HoReCa line: bagasse containers, PHA cups, straws, cutlery and SKUs for restaurants, delivery and hospitality.

## HoReCa packaging that matches food waste

Restaurants, hotels and catering buyers need packaging that can follow real service conditions: food residue, quick disposal, mixed user behaviour and high public visibility. PHA and PHA-coated fibre give a cleaner route than asking every guest to solve PLA composting.

## Operating problem

- **Food contamination:** washing single-use packaging is not realistic in QSR, delivery or events.
- **PLA confusion:** industrial composting is not the same as any compost bin.
- **Regulatory pressure:** SUP bans, EPR, plastic taxes and public procurement rules keep tightening.
- **Brand optics:** packaging is one of the most visible parts of a sustainability claim.

## Circulera product routes

- **PHA cups and lids:** transparent or frosted drink formats, cold cups and selected hot-drink routes.
- **PHA/PBAT bags and films:** delivery, liners, retail packs and collection support.
- **PHA-coated paper:** cups and fibre formats where liquid or grease resistance matters.
- **Bagasse trading line:** fibre bowls, plates, trays and clamshells, hidden by default in the catalogue but available when the buyer asks.

## Use cases

- **QSR and fast casual:** cups, bags, lids, trays and high-volume replacement.
- **Hotels and resorts:** premium visible formats and guest-facing sustainability.
- **Catering and events:** controlled procurement, short use cycle and central collection.
- **Delivery kitchens:** food residue is expected, so end-of-life must be simple.

## Why PHA instead of PLA-only

PLA can be credible only when collection, contamination control, heat and time are guaranteed. HoReCa rarely has that perfect chain. PHA lets the buyer design around organic waste logic and SKU validation rather than a hidden composting assumption.

## Commercial model

Volume discounts are discussed from 5 MOQ for each SKU. The first useful buyer brief includes SKU list, monthly volume, destination country, food-contact needs, print/customisation and expected launch window.

## Pilot path

1. Replace one visible category first.
2. Confirm route and claim wording.
3. Run 1-3 locations or one event cycle.
4. Measure breakage, leakage, guest reaction and disposal route.
5. Move to recurring replenishment and broader SKU set.