URL: https://circulera.io/offtake-brief
Title: Circulera offtake brief — 3,000 t of PHA packaging
Description: Brief for GCC buyers: 3,000 t offtake, transparent PHA packaging, MRV-ready climate claim and lower plastic burden.

## What is being bought

Circulera prepares a 3,000 t/y offtake conversation for transparent PHA packaging and PHA/PBAT finished products: cups, bottles, films, bags, labels, coatings and selected food-service formats.

![Circulera PHA sample](/generated/circulera-flash-sample.jpg)

## Buyer reason

The buyer is not only purchasing a greener SKU. The buyer is reducing exposure to single-use plastic regulation, plastic taxes, landfill optics, PLA composting gaps and supplier concentration.

## Product scope

- **Transparent packaging:** cold cups, lids, bottles and deli formats where product visibility matters.
- **Flexible formats:** bags, liners, films and labels where PHA/PBAT performance can be tuned.
- **Coated fibre:** paper and fibre formats with PHA coating where water or grease resistance is required.
- **Industrial supply:** PHA resin and compounds for converters that already own downstream tooling.

## Commercial route

The offtake discussion starts from SKU, annual volume, target geography, food-contact requirements, packaging weight, fallback route and public claim. Tooling and formulation follow the committed buyer need, not the other way around.

## Why 3,000 tonnes

This is large enough to anchor real production planning and small enough to validate categories before a full regional conversion platform. It supports resin, compounding, conversion planning, QA and warehouse logic.

## Claim discipline

Circulera will not ask a buyer to publish a claim that the product has not earned. Product claims depend on formulation, thickness, geometry, route and test data. The useful public message is practical: reduce permanent plastic and avoid making PLA infrastructure the hidden condition.

## Procurement fit

- **HoReCa:** cups, lids, cutlery, containers, bags and food-service pilots.
- **Retail:** private-label packaging, bags, labels, bottles and shelf-visible replacement.
- **Aviation:** catering formats with strong waste visibility and controlled purchasing.
- **Industrial buyers:** compounds, resin, films and conversion partnerships.

## What Circulera needs

The next useful step is a buyer brief: SKU list, annual volume, target price corridor, certification needs, packaging drawings, sample requirement, destination markets and expected launch window.

![Circulera products contact](/generated/circulera-flash-products-contact.jpg)

## Reference video

@[youtube](oA5e-CqDNeg "PHA straw time-lapse")

## Offtake structure

| Item | Buyer input | Circulera output |
| --- | --- | --- |
| SKU | product type, drawing, weight, use case | material route and feasibility |
| Volume | annual and monthly demand | MOQ, batch plan and price corridor |
| Market | destination country and customer channel | claim and compliance boundary |
| Route | waste collection and operator reality | end-of-life wording and testing plan |
| Brand | print, colour, language, QR, pack copy | customisation and tooling path |

## Buyer risk checklist

- **Supply risk:** avoid relying on a single imported green packaging story.
- **Regulatory risk:** understand plastic tax, SUP bans, EPR and procurement scoring.
- **Claim risk:** do not print a biodegradation claim before the SKU earns it.
- **Price risk:** compare total system cost, not only resin price.
- **Operational risk:** make sure the local waste route can accept the product story.
- **Reputation risk:** do not use PLA language where no PLA infrastructure exists.

## What a first contract can cover

- **Pilot lot:** samples and route validation.
- **Launch lot:** first commercial SKU group for one buyer or territory.
- **Recurring supply:** agreed replenishment and warehouse logic.
- **Offtake option:** buyer secures future capacity before full plant scale.
- **Joint claim:** buyer and Circulera agree exact public wording.

## Decision package

The practical decision package is simple: SKU list, route evidence, price corridor, launch calendar, claim boundary and capacity reservation. When those six items are real, the manufacturing plan becomes financeable.